Bridging Cultures: Daze and SG Entertainment & Magazine Unite the U.S. and Colombia
Jesse “Daze” Swindell, known in music circles as Lord Daze, is a New York City–born serial entrepreneur, hip-hop recording artist, and media executive who is making a meaningful cultural impact far beyond the United States. Through his company, SG Entertainment & Magazine, Daze is helping reshape how Colombia is seen, experienced, and understood by American audiences.
Lord Daze in Medellin
During a period marked by tense foreign relations under the Trump administration, particularly involving Latin American countries, Daze chose a different path: cultural connection. By opening a new branch of SG Entertainment & Magazine in Medellín, Colombia, he created a bridge between two nations often separated by politics, stereotypes, and misinformation.
This expansion gave Colombian creatives, entrepreneurs, and tastemakers a global voice. At the center of this effort is SG Magazine Issue #34, a special Colombia-based edition fully dedicated to showcasing Medellín’s nightlife, culture, cuisine, businesses, and creative energy. Rather than focusing on outdated narratives, the issue highlights the city’s evolution, innovation, and vibrant spirit.
Issue 34
One of the most celebrated elements of the issue is its spotlight on five influential female DJs who are shaping and controlling Medellín’s nightlife scene. By placing women at the forefront, Daze reinforces his mission to empower creatives, elevate underrepresented voices, and challenge industry norms, both locally and internationally.
Building on this momentum, Daze is also launching a new reality television series titled Road to Colombia. Production is set to begin in February 2026 in the heart of Medellín. The show aims to give U.S. audiences an authentic, unfiltered look at Colombia’s beauty, people, culture, and everyday life, far removed from the stereotypes often portrayed in mainstream media. The series is expected to air on major streaming platforms, including Amazon Prime, Netflix, and others, later in 2026.
At a time when global narratives often lean toward division, Daze and the SG Magazine family are pushing unity, collaboration, and cultural respect. Their work stands as proof that outside of politics and conflict, peace, creativity, and human connection still lead the conversation, and the people are embracing it.